"The Point of Purchase Packaging Market is estimated at USD 14.36 billion in 2023. Further, the market is expected to grow from USD 15.1 billion in 2024 to USD 22.4 billion in 2031 at a CAGR of 5.8%."
Point of Purchase Packaging Market Overview
Point-of-Purchase (POP) Packaging, or retail-ready packaging, refers to packaging designed specifically to attract customers' attention and drive sales at the point of purchase. It is used regularly in the retail sector to display multiple products aesthetically appealing as a promotional tool, i.e., goods at cash desks, larger displays at aisle ends, and eye-catching products. They aim to bring buyers' attention to items and promote events such as seasonal specials & holiday bundles when they purchase. POP packaging can envelop a wide range of board grades and prominently displays the brand's logo, colors, and others to reinforce brand recognition & loyalty. The Point-of-purchase packaging solutions offer customized target marketing where messages can be modified according to the store and customer preferences.
Latest Trends in Point of Purchase Packaging Market
Presence of Numerous Marketing Channels:
In the last few years, marketing has faced many unexpected challenges due to the COVID-19 pandemic. With internet sales increasing in popularity, brick-and-mortar retailers fear a future where they are obsolete. Although the internet is a prime sales ground now, all generations are shopping in stores for a large portion of their purchases. The most common method of point-of-sale marketing is merchandise display, while other methods include the use of signage, receipts, and suggestive selling by the retailer at the POS. Physical retail stores utilize in-store displays, such as standees, endcap displays, and counter displays, to prominently showcase products and their packaging. Shelf talkers are small promotional materials attached to store shelves near the products they promote.
Hang tags are marketing tags attached to product packaging with additional information or promotional messaging. They can include QR codes, call-to-action messages, or storytelling content to engage consumers. Interactive displays incorporate technology, such as augmented reality or QR codes, to engage consumers with the product and packaging. These displays can provide immersive experiences and encourage interaction.
Driving Factors
Increasing Demand for Consumer Goods in Emerging Economies:
Intense competition in the FMCG (Fast-Moving Consumer Goods) sector has prompted manufacturers and marketers to rely more heavily on point-of-purchase displays. Point-of-purchase packaging solutions are helpful for retail owners to clear their stock of old products. These solutions ensure the constant attention of people to respective products owing to their unique designs.
These solutions are placed in high-traffic areas to increase their effectiveness and sales. Consumer packaged goods companies succeed or fail based on split-second consumer decisions made at thousands of points of sale. Every stripe and size retailer determines placement, promotion, and pricing to meet their customers’ product needs. The e-commerce boom, widespread concerns about sustainability, and digitization are spurring innovation in the packaging industry. Many consumer products will soon be in stronger, sustainable, and smart packages.
Market Challenges
Growth in the E-Commerce Sector:
As e-commerce grows, some brands may shift their focus away from traditional retail channels. This shift can reduce demand for traditional POP packaging as a marketing tool. Many consumers switched to shopping online during the lockdown, and some have yet to return to shopping in-store. With e-commerce, brands can communicate directly with consumers through online platforms, social media, and email marketing. This direct-to-consumer approach reduces the need for point-of-purchase marketing materials and displays. 68% of consumers are trying to spend as little time in the store as possible, either because they find the experience stressful compared to shopping online or due to concerns about COVID-19 exposure.
Companies Mentioned
- DS Smith Plc
- WestRock Company
- International Paper Company
- Sonoco Products Company
- Smurfit Kappa Group plc
- International Paper
- Georgia-Pacific
- Menasha Packaging Company
- Creative Displays Now
- Fellbro, Inc.
- Swisstribe
- Marketing Alliance Group
- Hawver Display
- FFR Merchandising
- Pratt Industries
- Orora Packaging
*The companies above are listed in no particular order.
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Report Scope |
Details |
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Market Value- $ Million,2023 |
15.1 |
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Market Growth (Value), (2024-2030)- % |
5.8 |
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Leading Region |
Xx |
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Base Year |
2023 |
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Forecast Period |
2024 to 2031 |
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Segments Covered |
By Material, By Industry, By End User |
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Geography Covered |
North America, Europe, Asia-Pacific, South and Central America, and Middle East & Africa |
Market Segmentation
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By Material |
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By Industry |
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By End Use |
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By Geography |
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TABLE OF CONTENTS
1. GLOBALPOINT OF PURCHASE PACKAGING INDUSTRY
1.1. Market Scope and Definition
1.2. Study Assumptions
2. POINT OF PURCHASE PACKAGING MARKET LATEST TRENDS, DRIVERS AND CHALLENGES, 2023-2031
2.1. Point of Purchase Packaging Market Latest Trends
2.1.1. Presence of Numerous Marketing Channels:
2.1.2. Emergence of Customized Point-of-Purchase Packaging Solutions:
2.1.3. Technological Advancements in Printing, Materials, & Packaging Machinery:
2.1.4. The emergence of Modern POP Displays:
2.1.5. Growing Inclination of Consumers Towards Beauty & Personal Care Products:
2.2. Point of Purchase Packaging Market Insights, 2023-2031
2.2.1. Leading Point of Purchase Packaging Material, 2023-2031
2.2.2. Dominant Point of Purchase Packaging Industry, 2023-2031
2.2.3. Leading Point of Purchase Packaging End-User, 2023-2031
2.2.4. Fast-Growing Geographies for Point of Purchase Packaging, 2023-2031
2.3. Point of Purchase Packaging Demand Drivers to 2031
2.3.1. Increasing Demand for Consumer Goods in Emerging Economies:
2.3.2. Rising Penetration of Organized Retail Stores:
2.3.3. Increasing Importance of Product Presentation in the Retail Industry:
2.3.4. Recyclability of Packaging Materials:
2.3.5. Increasing Demand for Packaged Processed Food & Beverages:
2.4. Point of Purchase Packaging Challenges to 2031
2.4.1. Growth in the E-Commerce Sector:
2.4.2. Rising Material Costs & Limited Display Space:
2.4.3. Fragmented Retail Market & Sustainability Concerns:
2.5. Point of Purchase Packaging Market-Five Forces Analysis
3. GLOBAL POINT OF PURCHASE PACKAGING MARKET VALUE, MARKET SHARE, AND FORECAST TO 2031
3.1. Global Point of Purchase Packaging Market Overview, 2023
3.2. Global Point of Purchase Packaging Market Size and Share Outlook, By Material, 2023-2031
3.2.1. Paper
3.2.2. Foam
3.2.3. Plastic
3.2.4. Metal
3.2.5. Other Materials
3.3. Global Point of Purchase Packaging Market Size and Share Outlook, By Industry, 2023-2031
3.3.1. Food and Beverage
3.3.2. Personal Care and Cosmetics
3.3.3. Pharmaceutical
3.3.4. Electronics
3.3.5. Others
3.4. Global Point of Purchase Packaging Market Size and Share Outlook, By End-User, 2023-2031
3.4.1. Supermarkets & Hypermarkets
3.4.2. Departmental stores
3.4.3. Convenience Stores
3.4.4. Other End-Users
3.5. Global Point of Purchase Packaging Market Size and Share Outlook by Region, 2023-2031
4. NORTH AMERICA POINT OF PURCHASE PACKAGING MARKET VALUE, MARKET SHARE, AND FORECAST TO 2031
4.1. North America Point of Purchase Packaging Market Overview, 2023
4.2. North America Point of Purchase Packaging Market Size and Share Outlook By Material, 2023-2031
4.3. North America Point of Purchase Packaging Market Size and Share Outlook, By Industry, 2023-2031
4.4. North America Point of Purchase Packaging Market Size and Share Outlook By End-User, 2023-2031
4.5. North America Point of Purchase Packaging Market Size and Share Outlook by Country, 2023-2031
4.5.1. United States
4.5.2. Canada
4.5.3. Mexico
5. EUROPE POINT OF PURCHASE PACKAGING MARKET VALUE, MARKET SHARE, AND FORECAST TO 2031
5.1. Europe Point of Purchase Packaging Market Overview, 2023
5.2. Europe Point of Purchase Packaging Market Size and Share Outlook By Material, 2023-2031
5.3. Europe Point of Purchase Packaging Market Size and Share Outlook, By Industry, 2023-2031
5.4. Europe Point of Purchase Packaging Market Size and Share Outlook By End-User, 2023-2031
5.5. Europe Point of Purchase Packaging Market Size and Share Outlook by Country, 2023-2031
5.5.1. Germany
5.5.2. France
5.5.3. United Kingdom
5.5.4. Italy
5.5.5. Spain
5.5.6. Rest of Europe
6. ASIA PACIFIC POINT OF PURCHASE PACKAGING MARKET VALUE, MARKET SHARE AND FORECAST TO 2031
6.1. Asia Pacific Point of Purchase Packaging Market Overview, 2023
6.2. Asia Pacific Point of Purchase Packaging Market Size and Share Outlook By Material, 2023-2031
6.3. Asia Pacific Point of Purchase Packaging Market Size and Share Outlook, By Industry, 2023-2031
6.4. Asia Pacific Point of Purchase Packaging Market Size and Share Outlook By End-User, 2023-2031
6.5. Asia Pacific Point of Purchase Packaging Market Size and Share Outlook by Country, 2023-2031
6.5.1. China
6.5.2. Japan
6.5.3. India
6.5.4. Rest of Asia Pacific
7. SOUTH AND CENTRAL AMERICA POINT OF PURCHASE PACKAGING MARKET VALUE, MARKET SHARE AND FORECAST TO 2031
7.1. South and Central America Point of Purchase Packaging Market Overview, 2023
7.2. South and Central America Point of Purchase Packaging Market Size and Share Outlook By Material, 2023-2031
7.3. South and Central America Point of Purchase Packaging Market Size and Share Outlook, By Industry, 2023-2031
7.4. South and Central America Point of Purchase Packaging Market Size and Share Outlook By End-User, 2023-2031
7.5. South and Central America Point of Purchase Packaging Market Size and Share Outlook by Country, 2023-2031
7.5.1. Brazil
7.5.2. Argentina
7.5.3. Rest of South and Central America
8. MIDDLE EAST AFRICA POINT OF PURCHASE PACKAGING MARKET VALUE, MARKET SHARE AND FORECAST TO 2031
8.1. Middle East Africa Point of Purchase Packaging Market Overview, 2023
8.2. Middle East Africa Point of Purchase Packaging Market Size and Share Outlook By Material, 2023-2031
8.3. Middle East Africa Point of Purchase Packaging Market Size and Share Outlook, By Industry, 2023-2031
8.4. Middle East Africa Point of Purchase Packaging Market Size and Share Outlook By End-User, 2023-2031
8.5. Middle East Africa Point of Purchase Packaging Market Size and Share Outlook by Country, 2023-2031
8.5.1. Middle East
8.5.2. Africa
9. POINT OF PURCHASE PACKAGING MARKET STRUCTURE
DS Smith Plc
WestRock Company
International Paper Company
Sonoco Products Company
Smurfit Kappa Group plc
10. PACKAGING RELATED TRADE DATA
11. APPENDIX
11.1. About Us
11.2. Sources
11.1. Research Methodology
11.2. Research Process
11.3. Research Execution
11.4. Contact Information
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