Home Industry Reports Pharma and Healthcare Pharmaceuticals

Global Probiotic supplements Market Outlook Report: Latest Trends and Growth Opportunities by Region

Published On: Oct, 2024
|
Pages: 157

"Gut Health on the Rise: How Wellness Trends are Shaping the Future of the Probiotic Supplements Market"

Market Introduction and Overview

The Probiotic Supplements Market has experienced a surge in demand in recent years, driven by rising consumer awareness about gut health and its connection to overall well-being. Probiotic supplements, which contain live beneficial bacteria and yeasts, have gained popularity for their ability to promote digestive health, boost immunity, and improve overall wellness. In 2024, the market continued to expand as consumers increasingly sought out natural, preventive health solutions in the aftermath of the pandemic. The growing trend of personalized nutrition and the availability of diverse probiotic strains tailored to individual health needs have further fueled this demand.

Looking forward, the Probiotic Supplements Market is expected to witness robust growth in 2025, driven by advancements in research and development and increasing focus on preventive healthcare. The expanding body of scientific evidence linking probiotics to various health benefits, including mental health, skin health, and cardiovascular support, is expected to drive further product innovation. Additionally, as consumers continue to prioritize holistic health and natural remedies, probiotic supplements are expected to become a staple in daily wellness routines. This growth is expected to be particularly strong in North America and Asia-Pacific, where consumer demand for functional foods and supplements is rising steadily.

Latest Trends

One of the most significant trends in the Probiotic Supplements Market is the rise of personalized nutrition. In 2024, more companies began offering customized probiotic supplements based on individual microbiome profiles, dietary preferences, and health goals. Consumers are increasingly seeking tailored solutions that address specific digestive or immune health needs, which has driven demand for probiotics in combination with other functional ingredients such as prebiotics, vitamins, and minerals. Personalized probiotic supplements, often paired with DNA testing or gut microbiome assessments, allow consumers to take a more targeted approach to improving their health.

Another trend shaping the market is the growing interest in non-dairy probiotic supplements. As more consumers adopt plant-based diets or avoid dairy due to lactose intolerance, there is a rising demand for non-dairy probiotic supplements. Companies are responding by developing new formulations using alternative sources such as fermented plant-based proteins and fibers. Additionally, the emergence of chewable, gummy, and liquid probiotic formats is expanding the appeal of these supplements to a broader demographic, including children and older adults, who may find traditional capsule or tablet forms less convenient or palatable.

Future Market Drivers

One of the key drivers of the Probiotic Supplements Market is the increasing focus on gut health and its far-reaching impact on overall wellness. Research continues to reveal the critical role of the gut microbiome in maintaining immune function, mental health, and even weight management. As consumers become more educated about the connection between gut health and chronic diseases, the demand for probiotics as a preventive health measure is expected to grow significantly. This trend is particularly evident in the growing senior population, which is increasingly turning to probiotics for improved digestion and immune support.

Another important driver is the rising consumer preference for natural and preventive healthcare solutions. In the wake of the COVID-19 pandemic, more people are focusing on long-term health and immunity-boosting products, which has created an ideal environment for probiotic supplements to thrive. Probiotics offer a natural solution for supporting the body’s natural defenses, making them a go-to option for consumers looking to avoid pharmaceuticals. Additionally, the growing popularity of probiotics in beauty and skincare applications is opening new avenues for market expansion, with topical probiotic products gaining traction in the personal care industry.

Market Challenges

Despite the promising growth outlook, the Probiotic Supplements Market faces several challenges that could slow its expansion. One of the primary challenges is the lack of standardized regulations across different regions. While some markets, such as Europe, have stringent regulations regarding the labeling and health claims of probiotics, other regions lack consistent guidelines, leading to variability in product quality. This inconsistency can create confusion among consumers and make it difficult for companies to ensure compliance across global markets. Furthermore, the live nature of probiotics poses challenges in terms of product shelf life and stability, requiring continuous innovation in packaging and formulation to maintain product efficacy over time.

Another challenge is the growing competition from functional foods and beverages that contain probiotics. While probiotic supplements remain popular, consumers increasingly turn to fortified foods, such as yogurts, kombucha, and probiotic-enriched snacks, for their daily dose of beneficial bacteria. This shift in consumer behavior requires supplement manufacturers to differentiate their products through innovation, education, and marketing. Additionally, skepticism remains among some consumers regarding the efficacy of certain probiotic strains, which underscores the need for ongoing scientific research and transparency in product claims.

Competitive Landscape and Key Strategies

The competitive landscape of the Probiotic Supplements Market is becoming increasingly dynamic, with both established companies and new entrants vying for market share. Leading players are focusing on product innovation, investing in research and development to introduce new probiotic strains with specific health benefits. Key strategies include expanding product portfolios to target different demographics, such as children, athletes, and seniors, with tailored formulations. Companies are also leveraging digital platforms and personalized nutrition services to engage directly with consumers, offering probiotic supplements that are customized based on individual health needs.

Collaborations with healthcare professionals and retail partnerships are also common strategies, allowing companies to build credibility and increase product visibility in pharmacies, health food stores, and online platforms. Furthermore, sustainability is becoming a growing focus, with companies looking for eco-friendly packaging solutions and clean-label ingredients to appeal to environmentally conscious consumers. By adopting these strategies, leading players are positioning themselves to capitalize on the rising demand for probiotic supplements in the years ahead.

Market Players

Key companies operating in the Probiotic Supplements Market include:


1. Yakult Honsha Co., Ltd.
2. Danone S.A.
3. Nestlé S.A.
4. Chr. Hansen Holding A/S
5. Probi AB
6. Archer Daniels Midland Company
7. DuPont de Nemours, Inc.
8. BioGaia AB
9. The Clorox Company (Renew Life)
10. Jarrow Formulas, Inc.
11. Garden of Life LLC
12. NOW Foods
13. Hyperbiotics
14. Amway Corporation
15. Church & Dwight Co., Inc. (Pearl Probiotics)

Market Segmentation

By Sales Channel

  • Supermarket/hypermarket
  • Pharmacy & Physician dispensed
  • Convenience Stores
  • Online
  • Other
  • By Application

  • Food & Beverages
  • Medical & Dietary Supplements
  • Animal Feed
  • By Form

  • Liquid Probiotics
  • Powders
  • Capsules & Tablets
  • Stick Packs & Bars
  • Others
  • By Geography

  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Spain, Italy, Rest of Europe)
  • Asia-Pacific (China, India, Japan, Australia, Rest of APAC)
  • The Middle East and Africa (Middle East, Africa)
  • South and Central America (Brazil, Argentina, Rest of SCA)
  • Please fill in the form to receive the detailed Table of Contents

    Get Free Sample

    At OG Analysis, we understand the importance of informed decision-making in today's dynamic business landscape. To help you experience the depth and quality of our market research reports, we offer complimentary samples tailored to your specific needs.

    Start Now! Please fill the form below for your free sample.

    Why Request a Free Sample?

    Evaluate Our Expertise: Our reports are crafted by industry experts and seasoned analysts. Requesting a sample allows you to assess the depth of research and the caliber of insights we provide.

    Tailored to Your Needs: Let us know your industry, market segment, or specific topic of interest. Our free samples are customized to ensure relevance to your business objectives.

    Witness Actionable Insights: See firsthand how our reports go beyond data, offering actionable insights and strategic recommendations that can drive your business forward.

    Embark on your journey towards strategic decision-making by requesting a free sample from OG Analysis. Experience the caliber of insights that can transform the way you approach your business challenges.

    You can purchase individual sections of this report. Explore pricing options for specific sections.

    FAQ's

    The Global Probiotic supplements Market is estimated to generate USD xxx.x million in revenue in 2024

    The Global Probiotic supplements Market is expected to grow at a Compound Annual Growth Rate (CAGR) of x.xx% during the forecast period from 2025 to 2031.

    By 2031, the Probiotic supplements Market is estimated to account for USD xxx.x million

    License

    Didn’t find what you’re looking for? TALK TO OUR ANALYST TEAM

    Need something within your budget? NO WORRIES! WE GOT YOU COVERED!

    Related Products

    Phytochemical & Plant Extracts Dietary Supplements Market Outlook Report

    "The Phytochemical & Plant Extracts Dietary Supplements Market is estimated at USD 1,345 million in 2023. Further, the market is expected to grow from USD 1,411 million in 2024to USD 2,071 million in 2031at a CAGR of 5.6%. Phytochemical & Plant Extracts Dietary Supplements Market Market Overview Dietary Supplements (DS) are products like vitamins, minerals, herbs, amino acids, enzymes, and others that are added to a diet to complete dietary needs or to make up for a nutrition deficiency. Dietary supplement dosage forms include pills, capsules, powders, drinks, energy bars, and others. Supplement use can also be considered complementary or alternative medicine. It is important to remember that supplements are not required to undergo the same stringent testing as OTC and prescribed medicine and are not regulated as closely by the Food and Drug Administration (FDA). Phytochemical and plant extract dietary supplements are the most common dietary supplement used by adults and children across the globe. Despite the popularity of supplements, many individuals can obtain all the required vitamins and minerals through a healthy diet alone. Healthy individuals who take vitamin or dietary supplements need to limit the potency to 100% or less of the dietary reference intake for their age, gender, and life stage. Consuming a supplement that contains no more than 100% of the Daily Value (DV) is usually considered safe. Latest Trends in Phytochemical & Plant Extracts Dietary Supplements Market Rising Trend Of Veganism & Increasing Popularity Of Plant-Based Supplements: With the vegan lifestyle becoming increasingly popular, the demand for supplements preventing nutritional deficiencies when adopting a vegan diet and vegan versions of dietary supplements is set to increase in recent times. Veganism is an increasing trend in established markets such as North America and Europe. The emerging economies in Asia & Pacific are also experiencing the rising trend of plant-based diets. With growing awareness regarding health and nutrition, more people are opting for plant-based products, thus, increasing the popularity of plant-based protein supplements. Driving Factors Growing Ageing Population & Increasing Prevalence Of Chronic Diseases: The growing aging population is one of the major factors driving the market growth during the forecast period. People over 50 may need more dietary supplements than younger adults. Over 75% of adults take dietary supplements such as probiotics, curcumin, vitamin D, fish oil, and multivitamin and mineral supplements. The growth in the proportion of the senior population is a global phenomenon. By 2030, globally, 1 in 6 people will be aged 60 years or above and reach 1.4 billion from 1 billion in 2020. By 2050, the world's aging population of 60 years and older will double. People aged 80 years or older are estimated to triple between 2020 and 2050 to reach 426 million. Chronic diseases kill 41 million people each year, equivalent to 74% of all deaths worldwide. Each year, 17 million people die from an NCD before age 70; 86% of these premature deaths occur in low- and middle-income countries. An unhealthy diet, mixed with a sedentary lifestyle, tobacco usage, lack of physical activity, or excessive alcohol consumption, increases the probability of people developing chronic conditions. A variety of nutrients, vitamins and minerals is needed per day to stay healthy and, most importantly, to preserve a healthy system that prevents chronic diseases. Market Challenges High Cost Of Dietary Supplements & High Cost Of Clinical Trials: The dietary supplement demand is estimated to rise due to consumers placing more emphasis on self-care than ever before. The factors that affect the pricing of dietary supplements include dose form, raw materials, ingredient sources, supplement packaging, testing and certification. The price of a dietary supplement might vary significantly based on the ingredients' origin (synthetic or natural) and seasonality. Sports dietary supplements are considered premium nutrition-rich dietary supplements due to their ingredients and nutritional content. Sports dietary supplements are not cost-effective, due to which demand for sports supplements may be affected. Technology and science advancements are helping people by providing supplements to help people with different problems. But due to their costly nature, not all people can afford them, especially in underdeveloped regions. Without patent protection, the key players face price pressure from competitors and cannot obtain enough profits from high product prices to pay for the costs of large phase trials. Despite the numerous trials launched, the FDA has not approved any dietary supplement or food to prevent cancer, halt its growth, or prevent its recurrence. Companies Mentioned Creative Bioscience Glanbia Plc Charles Bowman &Company Iovate Health Sciences International Inc., Amway Koninklijke DSM N.V.

    Published:Feb-2024

    Biometrics As a Service in Healthcare Market Outlook Report: Latest Trends and Growth Opportunities by Region

    "The Biometrics As a Service in Healthcare Market is estimated to be USD 627.3 million in 2024. Furthermore, the market is expected to grow to USD 1839.2 million by 2031, with a Compound Annual Growth Rate (CAGR) of 16.61%." Biometrics as a Service in Healthcare Market Overview The Biometrics as a Service (BaaS) in healthcare market is witnessing rapid growth due to the increasing need for secure and efficient patient identification systems and healthcare fraud prevention. BaaS integrates various biometric technologies, such as fingerprint scanning, facial recognition, and iris recognition, to provide secure access to medical records and healthcare services. The healthcare sector faces unique challenges in protecting sensitive patient data and ensuring compliance with stringent regulatory requirements like HIPAA in the U.S., which drives the demand for robust biometric solutions. This technology not only enhances security but also improves patient experience by streamlining the identification process, reducing wait times, and minimizing administrative errors. In the current digital age, healthcare providers are increasingly adopting cloud-based solutions to manage vast amounts of health data efficiently. Biometrics as a Service, hosted on cloud platforms, offers scalability, flexibility, and cost-effectiveness, making advanced biometric technologies accessible to a broader range of healthcare organizations. As BaaS solutions continue to evolve, they are becoming an integral part of telemedicine, remote patient monitoring, and mobile health applications, where verifying the identity of users is crucial to ensure the confidentiality and integrity of health information exchanged. Latest Trends One of the prominent trends in the Biometrics as a Service in healthcare market is the integration of artificial intelligence (AI) with biometric technologies. AI enhances the accuracy and efficiency of biometric systems by enabling sophisticated algorithms that can analyze complex biometric data in real time. Another emerging trend is the use of behavioral biometrics, which goes beyond physical characteristics to include patterns of behavior such as keystroke dynamics, gait analysis, and voice recognition. This trend is gaining traction as it offers a layer of security that is difficult to replicate or steal, providing a more nuanced approach to patient and healthcare provider verification. Drivers The primary drivers of the Biometrics as a Service in healthcare market include the growing incidences of data breaches and medical identity theft, which have heightened the need for secure patient identification and access control systems. The increasing digitalization of healthcare records and the expansion of telehealth services amid the COVID-19 pandemic have further underscored the importance of reliable authentication methods. Additionally, the global push towards enhancing patient experience and operational efficiency in healthcare settings encourages the adoption of biometric technologies. Governments and health organizations are also implementing stricter regulations regarding patient data security, propelling the demand for compliant biometric solutions. Market Challenges Despite the significant advantages, the adoption of Biometrics as a Service in healthcare faces several challenges. High deployment costs and complexity in integrating biometric systems with existing healthcare IT infrastructure are major hurdles for many organizations. There are also concerns about privacy and the ethical use of biometric data, as mishandling can lead to severe privacy violations. Technical limitations, such as inaccuracies in biometric data capture and susceptibility to spoofing attacks, pose additional challenges. Moreover, there is a need for ongoing maintenance and updates to ensure the effectiveness of biometric systems, which can be a resource-intensive process for healthcare providers. Major Players in the Biometrics as a Service in Healthcare Market 1. NEC Corporation 2. Aware, Inc. 3. Fujitsu Limited 4. Thales Group 5. Leidos 6. M2SYS Technology 7. Bio-Key International 8. Imageware Systems Inc. 9. Iritech Inc. 10. Veridium Ltd. 11. Precise Biometrics 12. Suprema HQ Inc. 13. Crossmatch Technologies 14. OT-Morpho 15. HID Global Corporation

    Published:Jul-2024

    Real World Evidence Solutions Market Outlook Report: Latest Trends and Growth Opportunities by Region

    "The Real World Evidence Solutions Market is estimated to be USD 2.16 billion in 2024. Furthermore, the market is expected to grow to USD 5.2 billion by 2031, with a Compound Annual Growth Rate (CAGR) of 13.32%." Real World Evidence Solutions Market Overview The Real World Evidence (RWE) solutions market is experiencing rapid growth as healthcare sectors globally increasingly rely on real-world data (RWD) to make informed decisions. RWE solutions involve the analysis of RWD collected from various sources such as electronic health records (EHRs), claims and billing activities, product and disease registries, and data gathered from patient-generated devices and wearable technologies. These solutions are transforming the healthcare landscape by offering insights that support clinical trial designs, market access strategies, post-market surveillance, and personalized medicine approaches. As regulatory bodies like the FDA continue to recognize the value of RWE in assessing the efficacy and safety of treatment regimens, the demand for sophisticated RWE solutions is projected to rise significantly. Geographically, North America leads the RWE solutions market, propelled by advanced healthcare IT infrastructure, strong regulatory support, and the presence of major pharmaceutical and biotechnology firms focused on innovation in therapeutic development. Europe and Asia-Pacific are also showing substantial growth, driven by increasing investments in healthcare technology and government initiatives to utilize healthcare data effectively. The global push towards value-based care, emphasizing cost-effectiveness and treatment efficacy, underlines the importance of RWE solutions in current and future healthcare models. Latest Trends Integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies in RWE platforms is one of the significant trends reshaping the market. These technologies enhance the capabilities of RWE solutions by enabling the analysis of vast datasets to identify patterns that may not be visible through traditional analysis methods. AI and ML also support predictive analytics in healthcare, offering forecasts about disease progression and treatment outcomes that help in personalized patient care. Another emerging trend is the growing emphasis on patient-centric care, where RWE is used to gather insights directly from patient experiences and outcomes, thereby aligning treatment approaches more closely with patient needs and improving overall satisfaction and health outcomes. Drivers The primary drivers of the RWE solutions market include the increasing volume of healthcare data and the widespread adoption of EHRs, which provide a rich source of raw data for RWE studies. Regulatory bodies are also increasingly mandating the use of RWE in various stages of drug approval and post-marketing surveillance, boosting the market growth. Moreover, the pharmaceutical industry's shift from a "one-size-fits-all" approach to more personalized medicine approaches is accelerating the demand for RWE solutions. These tools enable better stratification of patient groups and more effective targeting of therapies based on individual patient data, thereby improving the efficiency and outcomes of clinical trials and medical treatments. Market Challenges Despite its potential, the RWE solutions market faces several challenges. One major challenge is data privacy and security concerns, as RWE solutions often involve handling sensitive patient information. Ensuring compliance with global data protection regulations, such as GDPR in Europe, adds complexity and cost to RWE initiatives. Another challenge is the heterogeneity of data sources, which can vary significantly in format, accuracy, and completeness. This diversity requires sophisticated tools and expertise to integrate and analyze data effectively. Additionally, there is a need for standardization across the industry to ensure that RWE is reliable, reproducible, and truly reflective of real-world conditions. Overcoming these challenges is critical for the continued adoption and effectiveness of RWE solutions. Major Players in the Real World Evidence Solutions Market 1. IQVIA Holdings Inc. 2. Flatiron Health 3. IBM Watson Health 4. ICON plc 5. PAREXEL International Corporation 6. Pharmaceutical Product Development, LLC (PPD) 7. Cerner Corporation 8. Oracle Corporation 9. SAS Institute Inc. 10. Syneos Health 11. Medidata Solutions 12. Clinigen Group plc 13. Palantir Technologies 14. Optum, Inc. 15. Microsoft Corporation

    Published:Jul-2024